Everyone loves to get some extra bonus on their purchases. That's why interactive promotions and reward programs are so effective in increasing sales and consumer loyalty. Technology has made it possible to create a dialogue between the brand and all of its consumers. We call it brand-to-consumer marketing.
DeusPak is a marketing company that specializes in interactive promotions. We have solutions that help brand marketers to attract more loyal consumers. We turn offline purchases into online relationships.
Some brands we've had the opportunity to work with
Mikko Haapala Digital Manager Universal Music Group FinlandWe rely on DeusPak. We've got complex ideas and DeusPak brings us solutions!"
Päivi Pätsi Brand Manager Nestlé FinlandDeusPak is a reliable partner and their innovative solutions have made our daily jobs easier."
Lexmark contracted us to develop a promotion where consumers interact with the brand in a fun and excting way. We launched an online promotion, where consumers enter to win a surf trip to Biarritz in France. We also developed an instant-win game where consumers get the chance to win digital cameras. This way consumers are motivated to visit the promotion several times during the campaign period.
When you buy Nesquik cereals you can find a gift inside the package. However, Nestlé wanted also to give their Nesquik consumers an alternative way of getting the in-pack toys. The solution was a Nesquik webshop. We delivered a turnkey solution, which includes not only the webshop design, technology and hosting, but also the delivery of the toys to the consumers.
Nestlé launched a collect and get campaign for its Bona baby food consumers. Every code found on the backside of a Bona label is worth a certain amount of points. With enough points collected the consumers get a reward. We gave Nestlé a turnkey solution, which included campaign planning, unique coding of labels, web development, hosting and campaign analytics.
Ratiopharm wanted to reward the sales channel for offering Ratiopharm products to consumers. We created a new concept where pharmacies are seen as sales teams. The teams collect points for every sold Ratiopharm product. Sales and activities are reported through a simple and effective online program. Ratiopharm builds loyalty by rewarding sales teams instead of individuals.
Lexmark wanted to create more excitement among consumers. We were asked to create a unified campaign site where all Lexmark's consumer promotions would be communicated to the audience. A simple, yet interesting promotion was launched with the aim to get more consumers to take part.
You should be rewarded if you are loyal to a premium brand. To make that happen for Lambi consumers, we created a loyalty program with both online and on-pack elements. When consumers buy Lambi products they have the possibility to redeem different rewards online. Rewards can be redeemed against unique codes found inside the product packaging.
Nestlé launched successfully a new product for the baby food market in Finland. One part of the campaign was for parents to collect unique codes found behind the product label. DeusPak helped Nestlé with planning, code application, web development, hosting and reporting.
Metsä Tissue asked us to develop a code campaign, where consumers would be rewarded for every purchase. All Lambi products were included in this multinational campaign. The result was a new marketing tool for attracting more loyal consumers to enjoy this premium brand.
Dr Pepper launched a new multipack and we were asked to create some excitement around the brand. Consumers collected codes found inside the new multipack as well as in bottle caps. Codes were worth a certain amount of points depending on if it was found in a multipack or a single pack. Collecting enough codes resulted in getting a cool Dr Pepper belt.
Nestlé asked us to develop a new system for conducting traditional "Collect & Get" - campaigns. Instead of using unique codes for this project, we were asked to take advantage of barcodes. We developed a semi-automatic system for handling the mailings. As a result we delivered a cost-efficient solution, which outperforms earlier ways of handling mailings.