Lexmarkwanted to create more excitement among consumers. We were asked to create a unified campaign site where all Lexmark's consumer promotions would be communicated to the audience. A simple, yet interesting promotion was launched with the aim to get more consumers to take part.

You should be rewarded if you are loyal to a premium brand. To make that happen for Lambi consumers, we created a loyalty program with both online and on-pack elements. When consumers buy Lambi products they have the possibility to redeem different rewards online. Rewards can be redeemed against unique codes found inside the product packaging.

Nestlé launched successfully a new product for the baby food market in Finland. One part of the campaign was for parents to collect unique codes found behind the product label. DeusPak helped Nestlé with planning, code application, web development, hosting and reporting.

Metsä Tissue asked us to develop a code campaign, where consumers would be rewarded for every purchase. All Lambi products were included in this multinational campaign. The result was a new marketing tool for attracting more loyal consumers to enjoy this premium brand.

Dr Pepper launched a new multipack and we were asked to create some excitement around the brand. Consumers collected codes found inside the new multipack as well as in bottle caps. Codes were worth a certain amount of points depending on if it was found in a multipack or a single pack. Collecting enough codes resulted in getting a cool Dr Pepper belt.

Nestlé asked us to develop a new system for conducting traditional "Collect & Get" - campaigns. Instead of using unique codes for this project, we were asked to take advantage of barcodes. We developed a semi-automatic system for handling the mailings. As a result we delivered a cost-efficient solution, which outperforms earlier ways of handling mailings.